The curtains will rise in 2024, revealing a world of magic, passion and artistic brilliance.
Something enchanting is about to unfold!


Nestled in the heart of Florence’s enchanting Piazza della Signoria, the newly inaugurated Teatro della Signoria stands as a testament to time, artistry, and resilience. With its roots tracing back to the 18th century, this magnificent theatre boasts an awe-inspiring original wooden structure that has witnessed centuries of cultural evolution.

Under the direction of renowned theatre artist and filmmaker Hershey Felder in partnership with theatre owner Archea Associati and Marco Casamonti, Teatro della Signoria is set to reclaim its role as the cultural heartbeat of Florence.

Meet Hershey

American Theatre Magazine has said, “Hershey Felder, actor, Steinway Concert Artist and theatrical creator is in a category all his own.” Following 28 years of continuous stage productions and over 6,000 live performances throughout the U.S. and abroad, Hershey Felder created Live from Florence, An Arts Broadcasting Company, based in Florence, Italy, which has produced more than eighteen theatrical films to date. Hershey has given performances of his solo productions at some of the world’s most prestigious theatres and has consistently broken box office records. His shows include George Gershwin Alone (Broadway’s Helen Hayes Theatre, West End’s Duchess Theatre); Monsieur Chopin; Beethoven; Maestro (Leonard Bernstein); Franz Liszt in Musik, Lincoln: An American Story, Hershey Felder as Irving Berlin, Our Great Tchaikovsky, and A Paris Love Story and Monsieur Chopin. His compositions and recordings include Aliyah, Concerto for Piano and OrchestraFairytale, a musical; Les Anges de Paris, Suite for Violin and Piano; Song Settings; Saltimbanques for Piano and Orchestra; Etudes Thematiques for Piano; and An American Story for Actor and Orchestra, and the opera IL QUARTO UOMO that premiered in Fiesole, Italy in the summer of 2023 with the Maggio Musicale Fiorentino. Hershey is the adaptor, director, and designer for the internationally performed play-with-music The Pianist of Willesden Lane with Steinway artist Mona Golabek; producer and designer for the musical Louis and Keely: ‘Live’ at the Sahara, directed by Taylor Hackford; and writer and director for Flying Solo, featuring opera legend Nathan Gunn. Hershey has operated a full-service production company since 2001. He has been a scholar-in-residence at Harvard University’s Department of Music and is married to Rt. Hn. Kim Campbell.


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